In 2018, almost everything is said and done online. The days of traditional advertising are over, everything today is done through our mobile or electronic devices. As a mobile phone repair shop in Perth, we understand our target audience and how to position our brand to connect with them. The inability to connect with your audience means you will never really see the true potential of your business and how many people it can reach. In our new blog post, we will discuss the why and how’s of marketing your phone repair store and why it’s essential.
BloggingRegardless of your brand, you want to be continuously blogging. Blogging is a great way to consistently add new information to your website for your users to read. By doing this, they know they can turn to your store for information on how the products they bought from you. For example, in our recent post, we mentioned what to when your laptop screen goes black. This gives our readers useful information to turn to the next time they encounter this situation. So, blogging comes down to helping your users base and growing your online store.
Social MediaOur Facebook and Twitter pages are constantly being updated with new posts. Why? To grow a social audience and expand our brand. We also know that, especially in 2018, everyone uses social media so why not use a platform that we know will get us seen and recognized as the go-to phone repair shop in Perth. Now you might be thinking, how will I ever have time to promote my brand on social media and handle my business and my customers. Thankfully, there’s a wide range of social media tools that can do the easy work for you. Tools such as Hootsuite and Buffer allow you to schedule posts in advance so you don’t have to continuously remain active on your channels every day.
E-mail MarketingEmail marketing is another great way to connect with your audience and promote specials. Whether you’re running a discount on iPhone repairs or you are currently selling a bundle of phone accessories, emails are a great way to communicate this message to your audience.
As a phone repair store, we collect and save all of the previous repairs that we have done as well as the contact details. This ensures we stay connected with our customers so that when they accidentally drop their Samsung or laptop, they will be coming right back because we have stayed in communication through email. However, keep in mind that most customers prefer to not be spammed so periodically send out emails that will keep the connection light and familiar.
Customer TestimonialsA great way to establish a positive brand is to use previous reviews and testimonials from customers to market your brand. There is a number of different ways this can be done:
Written testimonials:Simply get previous customers to write up a review and add it to your blog or news section on your website. Use their material to generate content to market your business. Once all your potential customers see this, trust and credibility will begin to grow. Once you have added the review in the form of a post, ask that customer to reference or share the post to their audience on their platforms. This doubles your reach and is a highly effective way to promote your brand.
Videos:Using videos to create reviews can persuade potential customers to inquire about your services. Simply ask your customer a few questions about the problems they were having and how you fixed it. This presents a brand as an authority figure in their industry because of what others are saying about them. Again, this also builds your website and gives your users something to watch.
Build Your WebsiteIt’s highly important for a repair shop to have a modern, user-friendly website because ultimately, your website is the face of your company online. Building a website isn’t a skill anyone just has so you may need to consider hiring a professional. Some questions you need to ask yourself is whether you will need a copywriter to write your website content or a web designer to put together your website in accordance with your brand. Will you need an SEO consultant to get your website seen online or a social media strategist to grow your social platforms? These are all questions you need to consider when building your online presence.
Online Business DirectoriesAs a mobile phone repair store based in West Perth, Device Expert has been submitted to various local business directories around Perth. This is important because people often go to local directories to find businesses within in their area so you have to position your repair shop to meet the market and where they are looking. Simply sign up on a local business directory (most of them are free) and fill out your profile with a link to your website.
This will increase the chances of customers in your area finding your store, in addition, search engines will reward your website for being found in multiple places on the internet. Promoting and marketing your store isn’t easy by any means, but it is certainly worth it. Your customers deserve a brand in the market that people trust and know of, so invest in your marketing and get your brand out there.
iPhone Repairs Perth, iPad Repairs, Macbook Repairs Perth, Laptop Repairs Perth. Contacts us here or call us on 0894811551